You probably have an image firmly planted
in your mind of what network marketing (also known as direct sales or
multilevel marketing) is all about–housewives buying and selling
Tupperware while gossiping and eating finger sandwiches, or a
high-pressure salesperson trying to convince you how easily you can
become a millionaire if only you and your friends and their friends and
so on would buy and sell vitamins with him.
Both of these images couldn’t be further
from the reality of network marketing. It’s neither a hobby nor a
get-rich-scheme but an opportunity for you to earn money running your
own part- or full-time business.
But what does it take to succeed in this industry? Vincent J. Kellsey, director of member services for the Direct Selling Women’s Alliance,
an organization that provides a variety of resources to women and men
in the direct-selling industry, offers these tips for making it:
Choose wisely. There are six key elements you should be looking for [when selecting an opportunity]. [1]: stability. How old is the company?
[2] is excellent products or services that consumers will use and need more of.
[3] is the pay plan–how even and fair and
generous overall is the distribution? This is really crucial as the pay
plan represents exactly how you’ll get paid–or not get paid. There are
really only two questions to ask [regarding this]: How many pennies out
of each sales dollar get paid back to the distributors each month, and
how fair is the distribution of these pennies between the old members
and the new members?
[4] is the integrity of the company and
the management. As much as possible, [investigate] the experience of the
CEO, [their] experience in the network marketing industry, and their background. [Have] they been successful in other companies in the industry? Do they have a good reputation?
[5] is momentum and timing. Look at where the company’s at, what’s going on with the company, and if it’s growing.
[6] is support, training and business
systems. You may have [chosen] a great company with excellent
management, products that make a difference, a pay plan that’s uniquely
fair and very generous, and momentum and stability, but if you don’t
have a system in place that works, all of that [doesn’t matter]. Most
companies will have a transferable training system that they use, and
that’s where mentorship comes in.
Practice what they teach.
[To succeed,] you need to be willing to
listen and learn from mentors. The way this industry is structured, it’s
in the best interests of the [MLM veterans in your company] to help you
succeed, so they’re willing to teach you the system. Whatever [your
mentor] did to become successful, it’s very duplicatible, but you have
to be willing to listen and be taught and follow those systems.
The higher-ups.
It can be called various things, but the
general term is the “upline,” meaning the people above you. How
supportive are they? Do they call you? Do they help you put a plan in
place? Are they as committed to your success as they are to their own?
You should be able to relate to [the people in your upline] and be able
to call them at any time to say “I need some help.” How much support
there is from the people above you in the company is very important.
Take up the lead with your downline.
There’s a term in the network marketing
industry called “orphans”–when somebody is brought in and then the
person who brought them in is just so busy bringing in other people that
they don’t spend the time to teach and train [the new person]. You
should be prepared to spend at least 30 days helping a new person come
into the industry–training them, supporting them and holding their hand
until they feel confident to be able to go off on their own. You really
need to ask yourself, are you willing to do that? Are you able to do
that? This is really about long-term relationship building. It’s not
about just bringing people into the business and just moving forward.
It’s about working with these people and helping them to develop
relationships.
On the net.
People are utilizing [the internet] as
their main marketing tool. [You can set up your site] with
autoresponders so when you capture leads, the autoresponder can follow
up with that person. One of the greatest keys to success in this
industry is follJoin DXN Now and Tell The World …
… Before The World Tells You!
Would You Like to Learn More About a Business Opportunity that Has The Potential to Replace Your Current Working Income Without Quitting Your Job?
Sipping at
the well of success. You really ought to try it, either full-time or
over weekends. We have a great business opportunity. You can run it from
home full time or part time, or any combination.
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